Move over, Shazam — Einar Helde wants you to 'AIMS it' to find your next song
- Linda Krestanova
- May 21
- 4 min read
Updated: May 22
If you ask AIMS co-founder Einar Helde, becoming verbiage is the dream. He wants music professionals to 'AIMS it' when searching for the perfect track — just as we 'Google' info or 'Shazam' a song playing in a café. Is he kidding? A little. But maybe not so much.
"I'm trying to create the verbiage of 'let's AIMS it’ if you want to find a good song in your catalog, but nobody else on my team believes we can do it," Einar laughs.
It’s a light-hearted comment that reveals a deeper, very real aspiration: to make AIMS so indispensable to music search for catalogs that it becomes part of the industry’s everyday language. The one tool that covers everything. The obvious choice.
Looking at the clients already using AIMS daily, like APM Music, Universal Production Music, Warner Chappell PM, Hipgnosis, Extreme Music, BMG PM... Einar might not be that crazy.
These insights come from Christopher Wieduwilt's (The AI Musicpreneur) interview with Einar, where he spoke about going from broke law student to AI music founder.
Why 'AIMSing' a song could actually catch on
AIMS isn't just another music tech company. It has redefined how professionals find music through AI-powered search capabilities. At its core, AIMS helps users discover music with industry-leading accuracy — even in ways that were previously impossible:
Similarity Search: Drop in a reference track or link and instantly find similar songs in your catalog
Prompt Search: Describe what you're looking for (or the visuals you’re working with) in conversational terms, entirely in your own words
Lyrics Search: Find tracks by describing the lyrical themes, topics and sentiment you want them to be about
Playlist curation: Build playlists with AI assistance that suggests complementary tracks perfectly fitting the playlist’s sonic profile
The beauty of AIMS is how directly (and simply) it solves age-old industry questions. "How can I get creative in the first five seconds?" Einar asks, reflecting on his own hands-on sync experiences that led to him co-founding AIMS.
Back then, he desperately wanted to skip the endless sifting through irrelevant results, to get to creativity as fast as possible. Because when the very first track you hear clicks with you, you can go, "Okay, that's a fire melody. Now let me build on this." By that, he of course means: let me AIMS it.
How AIMS has turned clients’ dreams into reality
What started as a solution to a common problem — finding the right music quickly — has evolved into something music professionals have been waiting for for decades. Einar shares, "We get love letters from clients saying, 'I've been dreaming about this since the '90s.'"
The impact on workflows has been dramatic:
Searches that once took hours can now take just 5 minutes and cover the full catalog, including versions and submixes
Playlist management that consumed a week per month can now be automated, while keeping the music expert’s taste in the driver’s seat
Music supervisors can discover hidden gems they would have missed using traditional search methods
"We have examples of clients saying, ‘We spend a week, a month keeping our playlists up to date.’ I'm like, but we can do that automatically for you," Einar explains.
The Shazam parallel: From utility to vocabulary
Shazam transformed how we identify songs, becoming so ubiquitous that 'Shazaming' entered our lexicon. AIMS is already driving the world’s leading sync teams, and they’re using it every single day. So is there actually a big difference in the trajectory?
While Shazam helps consumers identify songs they hear, AIMS helps professionals find songs they need. But the principle is the same: solving a universal problem so effectively that users don’t need anything else.
That’s Einar’s vision, one that encapsulates AIMS' mission of making music search effortless and intuitive. "If you’re a music professional that wants to find a good song, AIMS it."
On the way to verbiage territory
Many revolutionary ideas started as 'what ifs.' Einar’s casual slogan actually captures something profound about AIMS’ potential to transform music discovery.
The company has already made significant strides:
Developed AI models that understand audio at a deep level
Created intuitive interfaces that music professionals and their clients love
Built features that save hours of tedious work each week
Whether or not 'AIMS it' becomes the next industry buzzword, the company's influence keeps growing. For music professionals struggling with massive catalogs and tight deadlines, AIMS has become a compelling, reliable solution — especially these days.
As Einar puts it, "My goal for AIMS is that you can find the track that works for your content faster than you can generate one."
In a world increasingly dominated by AI-generated content, AIMS helps people find the perfect human-created music. And that might just be a mission worth turning into a verb.
So next time you're searching for the perfect track, why not 'AIMS it,' see what happens?
Interested in how AIMS can work for you? Reach out to us here: https://www.aimsapi.com/book-a-demo
