“The first impression upon seeing Prompt Search was that we had the future in our hands. The tool allows users and search engines to speak the same language.”
About Konga Music Agency
Konga helps clients craft the perfect symbiosis between music and image. Since 1996, it has produced made-to-measure music solutions for Netflix, HBO and Ogilvy, to name a few. Konga offers a global, 360° service which includes music supervision, original music, licensing and rights management, and a premium catalog of production music. Its ecosystem also includes SaraoMusic, one of Spain's prominent production music labels.
The Challenge
Introducing AI to Konga’s team & clients
Konga wanted to implement the best AI-based music search out there — letting clients search for similar music based on a linked/uploaded reference by using a track from Konga’s own repertoire or by translating a written prompt into music. The goal was a win-win solution that would also help Konga’s supervisors, curators and other pros save hours every day.
Konga’s Teresa Carbonell (CEO), Salva Mayolas (Technical Director) and Laura Gispert (Music Supervisor) share their perspectives on AIMS.
The Solution
The (proven) best Similarity Search
Having known the AIMS co-founders Martin and Einar for a long time, the Konga team had no doubts that the duo’s “very good reputation” could be trusted. Still, they did their due diligence by testing other music similarity searches — and only after AIMS’s Similarity Search showed the highest percentage of success in results did they take the leap. That’s the way to do it.
“We had the chance to test AIMS and other music similarity search tools, and AIMS gives the highest percentage of success. The first results are always very accurate.”
Two birds with one Prompt Search
For Konga, the greatest value of Prompt Search is being able to offer their clients the utmost convenience when searching — and, at the same time, providing an intelligent tool capable of solving creative block moments. The result is confidently offering optimization and speed, which complements what characterizes Konga: closeness and slow-cooked work. The perfect match.
“The fact that AI can interpret our own words helps us optimize time and be more efficient. Prompt Search translates into music directly from our minds.”
Supervisor efficiency issues solved in 5 seconds
When looking for tracks with no time to spare, Konga’s music supervisors use AIMS audio-based similarity search in one of two ways: If they have a YouTube or any other link from a client brief, they pop it into the Similarity Search and AIMS suggests spot-on music right away. And if they’ve already created a playlist with two or more tracks, AIMS helps find those final few to close things out — by recognizing the feel of the initial tracks and finding a match in less than 5 seconds. It’s a lifesaver especially for those dealing with briefs that include a link, and nothing else.
“AI by AIMS, together with the expertise of a music supervisor, is the perfect combination to give great service to all different types of clients and fulfill their needs.”
No musical background, no problem
KongaSearch (Konga’s music search engine, powered by AIMS technology) is ideal for clients who have zero musical knowledge. It’s a fantastic starting point when they’re trying to figure out what they’d like — without having to learn a single industry term. And with the wide range of results, they often find unexpected inspiration for various projects, which means more collaboration for Konga. Wins all around.
“For those of us who service clients from the audiovisual industry, we have to face the fact that everyone is always in a rush. AIMS is there to optimize our time. It is a luxury to have a partner like AIMS, always up to date with the latest technological developments adapted to the music industry.”