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5 ways record labels use AIMS as an “out of the box” sync solution


Whether you're a team of 20 or an army of one, AIMS gives record labels the power to capture sync opportunities that may seem out of reach. In just a few days, you can operate at the same level as the most established sync teams. AIMS completely levels the playing field.


As a label, your goal is clear: create new revenue streams for the music you represent. Managing to do this across more of your catalog — not just the usual go-to tracks — is a massive win for everyone involved. And sync is the way to do it.


Sync is packed with revenue potential, if you can move fast. But moving fast can’t diminish quality. But quality takes time. But you have to be fast…


It’s a Catch-22. 


It would seem the answer is a long to-do list: memorize your entire catalog, expand your team, buy new tools, and somehow merge all of it into a functional workflow.


Or — skip all of that and use a single solution that handles sync from top to bottom.


AIMS is that solution. Built for sync, by sync professionals. No barrier to entry. Just bring your music and let creativity lead the way; AIMS takes care of the rest.


Let’s take a look at familiar scenarios that AIMS fits like a glove. 


5 challenges that can become sync wins


1. Most of your revenue comes from a few hits

Every label has its stars. But what about the rest of your catalog? The deep cuts, the lesser-known tracks, the hidden gems?


AIMS lets you tap into your entire catalog — not just the obvious hits.


  • Search all your music every time, not just the tracks you remember

  • Use AI-driven audio and lyric analysis to surface the best tracks for a brief

  • Save up to ~90% of the time spent on search by using your own words


More opportunities, without more work.


2. Briefs ask you for music with deeper meaning

Sync briefs aren’t just about sound — they’re about story. They ask for songs that feel a certain way, that capture a theme, that connect on an emotional level.


AIMS makes finding those songs effortless.


  • Explore lyrical topics and sentiment to find themes beyond basic tags *

  • Match tracks with specific moods, concepts and emotions

  • Instantly pull together a shortlist of tracks that fit a brief's narrative


When a client asks for a song about "bittersweet nostalgia" or "hope after loss," you'll have the perfect track — confidently, in seconds.


* We’ve partnered with AudioShake to offer AI transcription so you can transcribe and search all lyrics with award-winning accuracy.


3. Your catalog keeps growing… and growing…

An ever-growing music collection is hard to manage, and impossible to properly explore and remember. 


The latter is solved with AIMS searches; you effectively know every note, every word, of every song. But you can also use AIMS to organize everything with a click. 


  • Auto-tag every track based on audio — no manual work needed

  • Ensure a unified taxonomy, even across multiple catalogs 

  • Customize tags if you want a personal touch, or let AIMS do it all


Labels managing thousands (or hundreds of thousands) of tracks use AIMS to make sure nothing gets lost because of tagging inconsistencies or human bias.


4. You might have some oldies that deserve love

Some of the best sync placements happen when an old song is rediscovered. But if you don’t know what’s buried in your back catalog, you can’t pitch it.


AIMS is built to surface every opportunity:


  • Find forgotten tracks that fit current trends by specifying decade

  • Search by sound similarity to match old tracks with brief references

  • Describe your ideal “oldie but a goodie” to find an exact sound


With AIMS, you’re that much closer to pitching the next “Running Up That Hill” — the  ‘80s alt-rock classic that hit the Top 10 Billboard 100 thanks to “Stranger Things.” 


5. Feels like there’s never enough time for playlists

Playlisting is yet another time-consuming extension of sync. Curating can be pretty fun, but keeping it updated with new music is the easiest task ever to backlog.


AIMS automates the manual labor, keeping your music taste in the driver’s seat.


  • Build playlists in minutes with AI-driven track suggestions

  • Keep playlists fresh with new, perfectly-fitting songs in a single click

  • Ensure a consistent sound by matching tracks based on their unique sonic profile


And the best part? AIMS is alert and observant, learning from new music to always suggest relevant songs as your playlist evolves.


AIMS can be used by anyone. Activate on any catalog management platform, integrate into your proprietary platform or use the all-in-one AIMS web platform. 


Industry-proven, indie-approved

AIMS has long been trusted by heavyweight sync teams at the likes of Universal PM and Warner Chappell PM — but it’s just as powerful for labels ready to push sync efforts to new levels. For indies specifically, AIMS quickly becomes irreplaceable.


If you want to find more opportunities faster, AIMS is your all-in-one sync solution. Reach out and give it a try: https://www.aimsapi.com/book-a-demo 

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